Video Player

Toast to NYC

OBJECTIVE

In an effort to connect with younger poly-cultural whiskey drinkers, I helped Maker's Mark launch a creative campaign asking New Yorker's to raise a toast to their city. We shot Maker's cocktails in a variety of bar settings with a branded napkin which featured a variety of toasts to the city of New York. Using this photography, I developed a campign look and feel through static and motion graphics to connect with New Yorkers online and get them to share their own Toast to NYC. The campaign culminated in an event in Chelsea, which included a designed space, wayfinding and custom consumer interaction moments.

Following the project, I animated and edited the showcase brand video

ROLE

Design
Motion

COLLABORATORS

Lauren Juenger (AD)
Eric Medsker (Photo)

BRAND VIDEO

Video Player
MAKU_002-Remarkable-NYC_Digital-Toasts-4×5-2
Video Player
Video Player
MAKU_002-Remarkable-NYC_Digital-Toasts-4×5-4
IMG_4887
MakersMark-1999
MakersMark-1889
MakersMark-1864
MakersMark-2037
MakersMark-2110
MakersMark-2632
MakersMark-2262
View