Angostura Tamboo

OBJECTIVE

I developed the digital visual expression for Angostura Tamboo as the brand launched in the US market for the first time. The work focused on translating Tamboo’s existing brand world into dynamic digital content designed to establish presence and personality online.

Building from the bottle design and core brand assets, I art directed a photoshoot and developed a motion system that captured the energy of Trinidad and Tobago, drawing from Carnival music culture, bold color, and layered texture. The visual language was designed to shift naturally from day to night, balancing high-energy moments with more restrained tonal expressions. Using a limited asset library, I created a cohesive suite of social-first motion content and edited video that expanded the brand world while maintaining consistency across platforms.

Following the project, I animated and edited the showcase brand video.

ROLE

Art Direction
Motion
Design

COLLABORATORS

Lauren Juenger (AD)
Marcus Meslier (Photo)