Beyond the Pitch

OBJECTIVE

Beyond the Pitch explores the growing overlap between streetwear and football jersey design as kits increasingly move beyond the field and into everyday culture. I researched and designed a digital experience structured around a series of case studies, each examining how fashion collaborations reshaped the visual language and cultural relevance of the jersey. The visual system was built to support a wide range of aesthetics while maintaining a clear narrative throughline across projects. The result is an immersive, editorial-style website that distills this evolution into a cohesive visual experience.

ROLE

Research
Design
Development