Beyond the Pitch

OBJECTIVE

INFO

ROLE

COLLABORATORS

Beyond the Pitch is a visual guide that explores the influence of streetwear and fashion on soccer jersey design as kits have evolved to have a life beyond the pitch. To complete this project, I researched, prototyped, and built out the website which explored five case studies of the influence of fashion and streetwear on soccer. I developed a design system that reflected the space these projects occupied, and was flexible enough to support to the large visual range of all five collaborations. Each project is broken down into five separate sections that detail the extend of the partnership and the ways in which it was revolutionary for the time. 

2021

Web Design

Johnathan Hannahan (Oversight)