Stauning Danish Whisky

OBJECTIVE

Stauning, a Danish whisky brand, partnered with Sidecar to launch in the US market. The brand's visual identity blended classical and modern Danish design to create a recognizable connection for US consumers. Centered around the slogan "Danish by Design," the approach drew inspiration from vintage furniture advertising, Scandinavian design principles, and natural Danish colors and textures. Blueprint references to the distillery's architecture created a flexible visual system applicable across multiple assets. The new identity launched at Rye and Records, an experience at listening bars in New York City and Chicago.

ROLE

Designer

COLLABORATORS

Lauren Juenger (AD)
Ryan Casey (CD)

AWARDS

Hermes Creative Awards - Platinum Award
Graphis Design Awards - Silver Award