Angostura Tamboo
OBJECTIVE
I worked to capture the vibrant world of Tamboo, combining musical cues from Carnival with the colors and textures of Tamboo’s home of Trinidad & Tobago. From daytime scenes full of vibrance to evening settings with subtle colorful undertones, our goal was to convey the characterful energy of the brand to share online with Tamboo’s social following. Alongside the shoot, I had to translate the unique energy of Tamboo into motion graphics for the brand and develop the digital presence. Pulling illustrations from the bottle and a range of textural and design elements, I expanded the brand world to bring the brand to life digitally.
Following the project, I animated and edited the showcase brand video.
INFO
Angostura Global
2023
ROLE
Art Direction
Motion Graphics
Designer
COLLABORATORS
Lauren Juenger (AD)
Marcus Meslier (Photo)
BRAND VIDEO
PHOTOSHOOT