Toast to New York City

OBJECTIVE

INFO

ROLE

COLLABORATORS

In an effort to connect with younger poly-cultural whiskey drinkers, I helped Maker's Mark launch a creative campaign asking New Yorker's to raise a toast to their city. We shot Maker's cocktails in a variety of bar settings with a branded napkin which featured a variety of toasts to the city of New York. Using this photography, I developed a campign look and feel through static and motion graphics to connect with New Yorkers online and get them to share their own Toast to NYC. The campaign culminated in an event in Chelsea, which included a designed space, wayfinding and custom consumer interaction moments.

Following the project, I animated and edited the showcase brand video

Maker's Mark Bourbon
Beam Suntory
2022

Designer
Motion Graphics

Lauren Juenger (AD)
Eric Medsker (Photo)

BRAND VIDEO

DIGITAL ADS

CAMPAIGN EVENT