Whisky From a New Perspective

OBJECTIVE

I translated Balcones’ new brand identity and creative platform, “Whisky from a New Perspective,” into a cohesive digital ecosystem spanning web, social, and long-form content. The goal was to build a digital presence that could communicate the depth of the brand’s process and point of view in a way that felt considered, immersive, and native to each platform. I led the design and development of the website, shaping the user experience and visual system to support layered storytelling around Balcones’ craft, process, and environment. The site combined long-form video, editorial structure, and a balance of tactile, artisanal elements with clean typography and layout to create clarity within a content-rich experience.

This approach extended into social, where I helped define the platform and develop content from concept through execution, including on-site shoots, editing, and motion design. Content series such as whisky ASMR and roundtable discussions with the distillery team translated the brand’s emphasis on presence and process into repeatable formats. I also developed long-form video content, including a piece exploring the impact of  Texas climate on whisky, supported by animated data visualizations that made technical information accessible and engaging.

ROLE

Web Design
Motion
Video Editing

COLLABORATORS

Ryan Casey (ACD)
Lauren Juenger (AD)

SOCIAL CONTENT

MELODY OF PERSPECTIVES

A rountable series with members of the distillery speaking about creativity and presence in the process of making whiskey. 

DiSTILLERY ASMR

Connecting to the pillar of making art not content, whiskey ASMR focused on the beauty of the distillery environment.

WHISKEY ASMR

Additional ASMR content honed in on the distillery process, giving viewers a more authentic look into the stages of whiskey making.

TEXAS CLIMATE

Waco's climate had an immense impact on the process and final product of the whiskey. This content focused on showing that relationship through the editing.

MOMENT OF PAUSE

Balcones approach to making whiskey was based in the ideas of presence and environment, with videos like these made to evoke that sense of place.

HIGHER ENERGY

To balance the calmer, more reserved content, certain videos maintained a more energized edit and music selection.

CLIMATE STUDY VIDEO